Digital Rapids, developer of solutions for bringing television, video and film content to the next generation of viewing devices, has opened a new sales and support office in Hong Kong to bolster the company's presence in China.

The establishment of the new office follows the appointment of Augustine Cheung as regional sales manager for Asia. Cheung brings with him over 14 years of experience selling broadcast and media distribution solutions for manufacturers including Sony Corporation, Leitch Technology, and most recently Dayang International. The Hong Kong office also features experienced technical support to address customers' pre-sale system design and post-sale operational requirements.

"China is a key market for next-generation media distribution, with IPTV, mobile and Internet-based content delivery experiencing or poised for tremendous growth in the region," said Nick Fitzgerald, vice president, Asia Pacific for Digital Rapids. "The opening of the Hong Kong office underscores our commitment to this market, and further strengthens our ability to meet the evolving needs of these customers."

The new office is located at: Digital Rapids Asia Ltd., 45/F, The Lee Gardens, 33 Hysan Avenue, Causeway Bay, Hong Kong. Tel: +852-3180-2382.

www.digital-rapids.com