Miniweb, the interactive service provider that is enabling targeted, web-style advertising and interactivity on TV, has appointed Andrew Carver as its chief executive officer. The move is designed to further strengthen Miniweb's management team and drive its international growth.

Miniweb enables a converged broadcast and broadband entertainment experience that provides personalised web-style interactivity for TV viewers using a TV remote control. It allows broadcasters, network operators, content owners and advertisers to easily and cost effectively deliver new services and business models and to monetise viewer see, search and spend actions. Miniweb's open standards and device agnostic platform enables the creation and delivery of interactive entertainment across multiple TV distribution networks and is already deployed in over 9 million homes.

James C. Allen, chairman of the Miniweb board, said: "To drive the growth and expansion of Miniweb, we need an experienced, international CEO with the strategic and commercial vision to lead our team. Andrew Carver brings a strong track record of senior management success in broadcast technology and IP (Internet Protocol) services. He has the energy and vision to make Miniweb a true global winner and we're very pleased to have him on board."

Miniweb's founder and chief architect, Ian Valentine, added: "Andrew brings the international and operational management expertise that we need to achieve our vision of enhancing the value of broadcast TV and broadband entertainment by making it more interactive. I am excited to have Andrew on board and look forward to working with him to drive the adoption of our next generation interactive TV platform."

Carver said: "Not since the explosive growth of the worldwide web has there been such a significant opportunity to revolutionise how consumers engage with entertainment, information and advertising. Miniweb allows broadcasters, content owners and network operators to create highly targeted consumer profiling for advertisers. It empowers viewers to interact with and personalise their TV experience with relevant broadcast and broadband entertainment, making it more engaging. I am excited to be joining Miniweb at such an important time and for the opportunity to work in a vibrant market with a highly experienced and innovative team."

www.miniweb.tv