The 2010 NAB Show will debut Destination Broadband, a dynamic new exhibit area focusing on advances and applications for broadband technology, 12-15 April in Las Vegas. Destination Broadband, featuring more than 50 companies and a presentation theatre, will examine the entire online video experience within the broadband ecosystem from back end infrastructure to revolutionary technologies for the home.

A pavilion within Destination Broadband will feature three specialised areas - Broadband Innovations, Mobile Solutions and Broadband Lifestyles - a living room-like setting for consumer products and services. The pavilion will comprise more than 25 companies showcasing the latest in content delivery network solutions, online video, IPTV, video streaming and advertising and monetisation platforms enabled by broadband.

"The ability of broadband technology to increase audience reach across multiple platforms, expand monetization options and make anytime, anywhere content a reality will profoundly impact the future of media and entertainment," said NAB executive vice president of conventions and business operations Chris Brown. "We are excited to present Destination Broadband as a showcase for the companies that are leading innovation in this important area."

Also located within Destination Broadband, the Destination Broadband Theatre, sponsored by Ambrado, Inc., will offer informative discussions, case studies, research and top level insights on delivering and monetising broadband content. The power panels featuring ‘Bits and Bytes' segments will also address how the evolution of broadband is changing traditional content distribution. The Destination Broadband Theatre is co-produced by the Society of Satellite Professionals International, World Teleport Association, VideoNuze, Interactive Television Alliance (ITA) and other industry experts.

"It's terrific to see the NAB Show stepping up to meet the challenges brought by the digital revolution," said ITA president Ben Mendelson. "Not only is the venerable show adapting, it's aggressively pursuing innovations on the floor and in the conference. Clearly, the NAB Show intends to expand its relevance within the 21st century television and media landscape."

www.nabshow.com