OpenTV Corp., a software and technology provider of advanced digital television solutions, has launched an end-to-end middleware solution for Southern Yinshi Network Media Ltd, a subsidiary of Southern Media Corporation, one of China's leading broadcasting groups. Southern Yinshi is responsible for the digital conversion of 18 municipal and city cable networks of Southern Media Corporation.

The end-to-end solution, powered by OpenTV Core2 middleware, enables one of the most comprehensive digital cable offerings in China featuring a variety of enhanced services including: a user interface, an interactive mosaic, as well as weather and customer care applications. The solution has initially launched with Southern Yinshi in the Yangjiang municipality of the Guangdong province.

"OpenTV is committed to China and has built a strong local presence and partnerships in this country," said Ben Bennett, chief executive officer, OpenTV. "Our goal is to help local operators such as Southern Yinshi grow and generate revenue through the adoption of complete, high-performance and reliable solutions for digital cable, which the Chinese market now requires. We will continue to work closely with Southern Yinshi and the Southern Media group to help them provide the best services to their viewers through the highest quality technology available."

"We are very pleased to have benefited from OpenTV's expertise in making our advanced digital TV platform a reality," said Qiu Zhaoqiang, managing director of Southern Yinshi. "Their rich technical experience in providing value-added services will help us offer more and more exciting content and enhanced services to our one million plus viewers, starting with our cable customers in Yangjiang."

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