Harris Corporation has completed a large-scale installation of its Broadcast Master scheduling and media management suite at Orbit Showtime, the largest pay TV DTH platform in the Middle East. The installation - which includes modules that integrate and automate workflows for sales, scheduling, content acquisition and media campaign management - marks the largest deployment of Broadcast Master software in the region.

Broadcast Master is a single, integrated system that enables Orbit Showtime to centrally manage programme rights and scheduling, airtime sales and final playlist generation for its SD and HD channels. Broadcast Master is connected to all of Orbit Showtime's core processes - including existing automation, digital asset management and finance applications - permitting seamless management and data exchange of contract rights, schedules, media information and airtime sales billing between systems. In addition, Broadcast Master provides a framework that allows users to ingest and process material as it arrives and to easily create promotional material, product placements and secondary event messaging.

"When we decided to replace our existing system in a bid to streamline our internal scheduling and media management processes, we chose Harris because we felt that they were the ideal vendor to provide not only the technology, but also the local resources to help us achieve such a tremendous switch with minimal disruption to our day-to-day work," said Mike Whittaker, vice president of broadcast operations and technology, Orbit Showtime. "We are anticipating continued expansion and are confident that Broadcast Master can support us well into the future."

"The complexity of the project, which included data migration in a live environment, meant that the resources and support from the regional office in Dubai were key factors in its success," said Said Bacho, regional director for Harris Broadcast Communications, Middle East. "This sale is a very significant win for Harris in the region, as it is the largest ‘per channel' installation of Broadcast Master in the Middle East. We are pleased to have provided Orbit Showtime with a solution that has simplified its workflows and operational efficiency."

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