Zattoo, the live TV to PC platform, has significantly extended its channel line up in the UK, showing all five UK terrestrial channels online via one media player for the first time ever. As well as the leading UK channels, Zattoo will also live-stream the latest financial news from Bloomberg, children's programming from Cbeebies and special interest channels such as AutoMoto TV and The Poker Channel.

Users can download the Zattoo media player to their desktops or laptops from www.zattoo.com and personalise their viewing experience through the electronic programme guide (EPG) and channel manager functions.

Zattoo is a one-stop-shop for online TV viewers - unlike other ‘island' services users only have to go through one download process to be able to watch multiple channels. It completely replicates the traditional TV viewing experience online.

For brands, Zattoo offers an advertising solution with five second video slots available in the buffering zone when users switch channels. A trackable button function is also available which takes users through to a specific area, such as a brands dedicated landing page.

Alexandra Illes, UK country manager for Zattoo, said: "We're extremely pleased to be coming out of the test phase and launching in the UK with all the terrestrial channels. We've been encouraged by take-up in the markets where we've already launched - Switzerland, Germany, France, Belgium, Spain, Denmark and Norway - and have set ambitious targets for the take-up of the media player in the UK. From an advertiser perspective, Zattoo offers a unique opportunity to target consumers engaged in online activity. Advertising reaches viewers at the height of their attention when they wait for the next channel to start. The clickable companion button, which appears alongside the rich adverts during the buffering process, will help drive trackable traffic through to brand websites offering advertisers a compelling new way of reaching their audiences."

The UK channel launch will be followed by other planned European, US and Asian market entries throughout 2008.

www.zattoo.com