Telestream has announced availability of a new workflow automation product which targets the cable industry. With the increase in national and regional commercials, VOD content, infomercials and other media being delivered as digital files to cable ad operations centres, the need to automate the process continues to grow.

AdManager for Cable streamlines the way cable companies move and manage commercials and other media being received from digital delivery services such as Vyvx, Mijo and DG FastChannel, internal edit suites, and other corporate and regional sources. Digital workflow automation eliminates the need for manual intervention, saving time, labour, and reducing the risk of errors for cable companies.

Telestream's AdManager for Cable automates the entire process of media receipt, notification, tracking, previewing, reformatting and redistribution within the facility. Picking up where digital delivery services leave off, AdManager automatically monitors edge servers for the arrival of new content. The traffic department can access and review metadata and ad content. Powered by Telestream's FlipFactory transcoding engine, content is reformatted and delivered to destination systems, including Arris HQ and SeaChange MVL or other servers and archives for later retrieval.

"AdManager for Cable builds on our strategy of helping customers move and manage their media faster and more efficiently," said Dan Castles, CEO of Telestream. "Already known for high-quality transcoding automation within cable ad operations, we're extending the workflow with AdManager by addressing the complexities of receiving increasing volumes of digital content and getting media files quickly and efficiently delivered to their destinations."

www.telestream.net