AmberFin has launched the new iCR Standards Converter, joining its award-winning iCR software range.

Standards conversion is a key tool for monetising existing content in markets with different frame rates, and as companies migrate towards file-based working, there is increasing demand for file based standards conversion, that does not require costly videotape layback.

The iCR Standards Converter is a new software product, specifically designed for standards conversion in a file based environment with a comprehensive range of high quality temporal, spatial, codec and wrapper conversion tools.

Workflow is highly efficient, with extensive integration and automation possibilities to third party software and storage technology. Supplied as software, the iCR Standards Converter runs on non-proprietary open architecture, allowing users to benefit from latest IT developments and integrate into increasingly IT-centric environments. Input and output formats are not limited to traditional broadcast video alone, as a wide range of content demands, ranging from web and mobile through SD and HD can be satisfied. The iCR Standards Converter also includes a wide range of audio tools, not found in traditional standards conversion products.

Bruce Devlin, CTO of AmberFin, said: "Our customers businesses are changing and they need new answers to delivering content at high quality in a cost effective manner. The new iCR Standards Converter fits exactly into the new file based business processes our customers are deploying. Our customer base wants to reduce it's reliance on using videotape methodology and all that it entails, and the iCR Standards Convertor is a major step forward in that process."

www.amberfin.com